2025 was the year that shaped Sun Hunters in more ways than one. This year was a season of progression in design and in how we connect with our SUHU community. From performance-driven releases to lifestyle frames, this year pushed us to refine what SUHU stands for: sunglasses built for real movement, real sun and real life. It was a year under the sun, from catching Bali's best waves and spending long days outdoors to travel, adventure and chasing the sun.
We introduced new collections, expanded into high-performance eyewear and continued telling the stories behind what makes great sunglasses, from quality and protection to style and purpose. Along the way, Bronson Meydi delivered a standout year of surfing that inspired one of our newest additions, the Bron Son collection. As the year unfolded the sun-driven lifestyle carried Sun Hunters beyond Bali and into the festival fueled Aussie summer. Let’s look back at the moments, ideas and releases that defined Sunhunters in 2025 and see what the new year has to bring.
2025 Hot Drops
Our New Additions
In 2025, SUHU continued to refine that modern sunglasses should be functional, comfortable and designed to move effortlessly between environments. Every release this year was shaped by how people actually live under the sun, no matter the occasion. Our collections focused on versatility. Clean silhouettes, lightweight frames and reliable UV protection remained features in all our new additions while still bringing their own personality and purpose.
BRON SON Collection
The Bron Son collection marked one of SUHU’s most defining releases of the year. Inspired by the progression and confidence of surfer Bronson Meydi, these frames were designed with movement in mind. A streamlined shape, balanced feel and secure fit make the Bron Son collection ideal for active days while also being perfect for everyday wear. It’s a collection built for those who expect their sunglasses to keep up without compromising on style.
Lightspeed MX Goggles
2025 also saw Sun Hunters expand beyond lifestyle eyewear with the introduction of Lightspeed MX Goggles. Built for high-impact environments in sports like motorcross or snowboarding, Lightspeed reflects SUHU’s commitment to performance and protection. Designed for speed, clarity and durability, these goggles represent a natural evolution of the brand, applying the same design principles to technical eyewear without losing SUHU’s visual identity from the sun to the snow.
Educating the Sun Hunters
The Small Wins of 2025
In 2025, Sun Hunters wasn’t just focused on releasing eyewear but we also focused on the facts. Through our blogs we explored what truly matters when choosing sunglasses while helping our community make informed decisions while living life under the sun. We covered performance, protection and quality, answering some of the most common questions around eyewear. Articles like “Why Choose Polarized Sunglasses”, “How to Spot Fake Sunglasses” and “Are Expensive Sunglasses Worth It?” broke down the difference between marketing claims and real protection especially for those living in UV-high environments like Bali.
Practical guides also played a big role throughout the year. Posts such asOur Best Sunglasses For Driving and “Top 5 Sunglasses For a Beach Day” focused on choosing the right frames for specific moments. While the “Best Sunglasses For Every Outfit” post helped customers understand what outfits match with different sunglasses. Style and lifestyle remained central to the conversation. We explored sunglasses as more than just an accessory, in pieces like “Why Sunglasses Make the Perfect Gift” and looked at eyewear through a creative lens with “If Areas In Bali Were Sunglasses.”
Performance, Progression & What’s Coming Next
A key influence throughout the year was Bronson Meydi's success in the surfing world in the 2025 season. To start off the year, Bronson won the World Junior Champion title, competing at the highest level, Bronson delivered a year defined by confidence, consistency and progression. Since that early win his season continued with consistent results and victories marking his position at the top of the sport. The energy translated directly into the Bron Son collection, a release built around precision, secure fit and all-day comfort. It reflects SUHU’s ability to merge performance-driven design with everyday wearability.
SUHU was represented throughout the year by a strong team of riders across generations including Rizal Tandjung, a true surfing legend that inspired our Riz collection, Varun Tandjung, one of Bali’s best surfers of his generation, Sinar Tandjung, an up-and-coming rising star, respected local legends such as Tommy Sobry and Mega Semadhi as well as Jamie Vaglio a emerging international grom.
Looking ahead, 2026 will continue this evolution. New silhouettes, fresh design directions and further innovation are already in development, pushing SUHU forward while staying true to life under the sun. With upcoming collections designed for the Australian summer SUHU will be part of long days outdoors, surf trips on the horizon, festivals, travel and the moments in between. As we move into the next year, our focus remains the same: creating eyewear that supports movement, performs where it matters and fits seamlessly into everyday life.
COMING SOON…
As 2025 comes to a close, we’re grateful for everyone who’s been part of the SUHU journey this year, from those discovering the brand for the first time to those who continue to choose SUHU for life under the sun. This year was about progression: refining our collections, expanding into performance eyewear, and building a space where style, protection and real-life use come together. Through our releases and our blogs, we focused on creating sunglasses that move with you and stories that help you choose better. As we head into a new year, we’re excited to keep evolving and show you what we have prepared for 2026.
Explore our latest collections, revisit our 2025 blog stories, and follow along as we move into what’s next.